By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Wealth Beat NewsWealth Beat News
  • Home
  • News
  • Finance
  • Investing
  • Banks
  • Mortgage
  • Loans
  • Credit Cards
  • Small Business
  • Dept Management
Notification Show More
Aa
Wealth Beat NewsWealth Beat News
Aa
  • News
  • Finance
  • Investing
  • Banks
  • Mortgage
  • Loans
  • Credit Cards
  • Small Business
  • Dept Management
Follow US
Wealth Beat News > News > Yes – Meta’s ‘Threads’ Can Destroy Twitter (NASDAQ:META)
News

Yes – Meta’s ‘Threads’ Can Destroy Twitter (NASDAQ:META)

News
Last updated: 2023/07/06 at 5:19 PM
By News
Share
6 Min Read
SHARE

Contents
A Direct Challenge to TwitterThe Promise of ThreadsThe Bullish Case for ThreadsUser Experience Trumps PrivacyThe Road Ahead for Threads

Social networks aren’t about Web sites. They’re about experiences. – Mike DiLorenzo.

Meta Platforms, Inc. (NASDAQ:META) has recently unveiled its latest venture, a text-centric app called “Threads.” This innovative platform is a direct response to the prevailing issues with its competitor, Twitter, and aims to provide a more seamless and enhanced user experience. The new app, which is intricately linked to Instagram, has been released on both Apple’s App Store and Google Play Store. Given the current turbulence at Twitter, this opportune launch could potentially herald a new era of digital conversation, with Meta leading the charge.

A Direct Challenge to Twitter

The introduction of “Threads” comes at a time when Twitter is facing a series of challenges. Since Elon Musk took over last year, Twitter has undergone significant and often unpredictable changes. These changes, coupled with a decline in advertising revenue, have prompted many users and advertisers to seek alternatives.

I have over 740k followers on my @leadlagreport Twitter account, and have been on the platform since 2011. I use it for brand building, marketing, awareness, and for fun. The problem, unfortunately, is that none of these matter for me now in the current iteration of Twitter. I’ve already built a large following there, there are tons of bots, the ad algorithm is horrible, and the troll farms makes engagement, for lack of a better way of saying it, atrocious.

Tweet

Twitter

In this context, “Threads” emerges as a beacon of hope. Mark Zuckerberg, Meta’s CEO and co-founder, has long aspired to provide an alternative platform for real-time public conversation. While Twitter has proven resilient over the years, Zuckerberg’s latest venture, “Threads,” signifies a renewed attempt to capture the wave of users disenchanted with Twitter.

The Promise of Threads

Threads offers a text-based social networking experience where users can post short messages that others can like, share, and comment upon. Similar to Twitter in aesthetics, Threads is designed to promote public conversations.

However, unlike Twitter, Threads is integrated with Instagram, allowing users to follow the same accounts they do on Instagram. This integration is potentially a game-changer, offering an easy transition for Instagram’s massive user base of over 2 billion monthly active users.

This, by the way, is major. It’s a natural user base and the network effect is strong out of the gate. In the first four hours of its launch, Threads had already garnered 5 million sign-ups, demonstrating the potential of Meta’s new venture. Given these promising early signs, Threads appears to be a strong contender in the social media space, capable of giving Twitter a run for its money.

Could this further META’s stock price? Relative to the S&P 500 (SPY), it seems possible.

Chart

TradingView

The Bullish Case for Threads

There are several reasons to be optimistic about Threads. For starters, the app is tied to Instagram, potentially giving it a built-in user base and advertising apparatus. This connection could divert advertising dollars from Twitter, especially at a time when Twitter’s new CEO is grappling with the challenge of reviving its struggling business.

Furthermore, Meta’s track record of attracting advertisers gives it a competitive edge. As per an Insider Intelligence report, 84% of all content creators worldwide have posted on Instagram, while a mere 8.3% have engaged on Twitter. Given this backdrop, Threads could potentially capitalize on Meta’s robust advertising revenue streams.

User Experience Trumps Privacy

While Threads’ launch amidst Twitter’s ongoing issues is strategically sound, it’s not without its challenges. One major concern is data privacy. However, it’s worth noting that, for most users, the quality of the user experience often outweighs privacy concerns.

From my personal experience, having a large following on Twitter, I can confidently say that the user experience post-Musk has been far from ideal. From rampant bots to performance bugs and spam, the issues are manifold. However, with over 1,000 Threads followers, I have found the user experience on Threads to be significantly better so far.

The Road Ahead for Threads

Looking ahead, the integration of advertising on Threads could further drive Meta’s stock higher. As the app continues to grow and evolve, it has the potential to become a formidable competitor in the social media landscape.

In conclusion, though it’s still early days for Threads, the signs are promising. The app’s successful launch, combined with its ties to Instagram and Meta’s track record of attracting advertisers, make a compelling case for its potential success. As Meta continues to innovate and improve the user experience, Threads could well become the new go-to platform for public conversation, challenging Twitter’s dominance in the space.

Tweet

Twitter

Read the full article here

News July 6, 2023 July 6, 2023
Share this Article
Facebook Twitter Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Fast Four Quiz: Precision Medicine in Cancer

How much do you know about precision medicine in cancer? Test your knowledge with this quick quiz.
Get Started
Excelerate Energy: Nearby Best Energy-Source Cap-Gain Prospect (NYSE:EE)

The primary focus of this article is Excelerate Energy, Inc. (NYSE:EE). Investment…

Penske Is Steady, But The Road Ahead May Be Bumpy (NYSE:PAG)

Investing Thesis On Wednesday, Penske Automotive Group (NYSE:PAG) released a superficially encouraging…

Top Financial – No, Stop It, This Is Silly (NASDAQ:TOP)

TOP Financial Moves, yes, but why? TOP Financial (NASDAQ:TOP) was quite the…

You Might Also Like

News

Gold ETF Flows: June 2025

By News
News

Johnson & Johnson: What To Expect From The Upcoming Q2 Earnings? (NYSE:JNJ)

By News
News

ClearBridge ESG Investment Q2 2025 Commentary

By News
News

Despite 2 Scary Words – Bitcoin And Diversification, I’m A Riot Platforms Fan (NASDAQ:RIOT)

By News
Facebook Twitter Pinterest Youtube Instagram
Company
  • Privacy Policy
  • Terms & Conditions
  • Contact US
More Info
  • Newsletter
  • Finance
  • Investing
  • Small Business
  • Dept Management

Sign Up For Free

Subscribe to our newsletter and don't miss out on our programs, webinars and trainings.

I have read and agree to the terms & conditions

Join Community

2025 © wealthbeatnews.com. All Rights Reserved.

Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc.

I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.
Welcome Back!

Sign in to your account

Lost your password?