Stephen Sokoler, founder & CEO of Journey.
I worked in retail all throughout high school—the Gap, the local supermarket, the two local sporting goods stores and the jeans store at the mall—and I can confidently say it’s a tough environment. Whether it’s your first job or you’ve been there for years, dealing with customers, colleagues and very long shifts on your feet is exhausting, physically and emotionally.
Now, as the founder and CEO of a mental health platform, my company supports clients like Walgreens, Lululemon and Brooks Brothers. Part of our job is helping employers support their employees’ well-being. Because while retail workers are often the face of the company, they also face a unique set of challenges that can take a toll on their mental health.
The Mental Health Challenges Of Retail Work
Working in retail can be mentally and emotionally challenging for a number of reasons. Here are a few of the key challenges that I see retail workers face.
Customer Interactions
Retail workers are often on the front lines of customer interactions, which can be stressful and emotionally taxing. Whether dealing with unhappy customers, resolving complaints or simply trying to make a sale, retail workers need to be able to manage their emotions and stay positive even in difficult situations.
Long, Physically-Demanding Shifts
Many retail jobs require long hours and shift work, which can disrupt sleep patterns, create social isolation and lead to feelings of fatigue and burnout. Retail work can also be physically demanding, requiring standing for long periods of time, lifting heavy boxes and performing repetitive tasks. This can lead to physical exhaustion and strain, which can, in turn, impact mental health.
Job Insecurity
Many retail workers are employed on a part-time or seasonal basis, which can create uncertainty and job insecurity. This can lead to financial stress and anxiety about the future.
Low Pay And Benefits
Retail work is often associated with low pay and limited benefits, which can create financial strain and prevent workers from accessing necessary healthcare and support.
The Impact Of Poor Mental Health On Retail Workers
When retail workers are struggling with their mental health, it can have a significant impact on their job performance, their personal life and their overall well-being. Here are a few of the key consequences of poor mental health for retail workers.
Reduced Productivity And Job Satisfaction
When retail workers are struggling with mental health issues, it can be difficult to focus on their work and perform at their best. This can lead to reduced productivity and job satisfaction, which can, in turn, create a cycle of negativity and burnout.
Increased Absenteeism And Turnover
If workers are struggling with their mental health, they may be more likely to call in sick or quit their job. This can create staffing shortages and turnover, which can impact the overall functioning of the store and reduce customer satisfaction.
Physical Health Problems
Mental health issues can also have physical consequences, such as fatigue, muscle tension and headaches. These physical symptoms can, in turn, impact job performance and well-being.
How Employers Can Support Retail Workers’ Mental Health
Given the challenges and consequences of poor mental health in retail work, it’s important for employers to prioritize mental health and well-being. Here are a few strategies that employers can use to support their retail workers’ mental health.
A Positive, Supportive Work Environment
Employers can create a positive work environment by promoting teamwork, recognizing achievements and providing opportunities for personal and professional growth. It’s also important to address the stigma often associated with mental health. Employers can work to break down the stigma around mental health by creating a culture of openness and support. Provide mental health education and training for all employees, offer anonymous reporting options and ensure that employees feel comfortable seeking help if needed.
Flexible Schedules And A Work-Life Balance
Employers can offer flexible scheduling options and regular breaks to help employees manage their physical and mental health needs, but it’s also important to promote a healthy work-life balance. Encourage employees to take time off when needed and provide paid time off for mental health days. Implement policies that prevent excessive overtime or overworking, and support employees in finding a balance between work and their personal lives.
Resources, Training And Education
Employers can provide resources for mental health support, such as an employee assistance program or access to counseling services. Additional training and education programs can help employees recognize the signs of mental health problems, build resilience and develop coping skills.
As far as what to look for in training, it should be evidence-based, meaning it is based on scientific research and has been shown to be effective in improving mental health outcomes. Also, consider your employee’s unique needs as workers in the retail industry. Ensure the mental health solution is easily accessible to all, including those employees who work remotely or have limited access to in-person services. This could include online resources or teletherapy options. Confidentiality and privacy are also key so that employees feel comfortable seeking help without fear of stigma or retaliation. Finally, it’s important to provide ongoing support and resources for employees. Follow up and seek feedback. Retail companies should regularly evaluate the effectiveness of the mental health solution and identify areas for improvement.
By implementing these strategies, employers can create a more supportive and inclusive workplace for their retail workers and help ensure that mental health is taken seriously in the retail industry. With the right support and resources, retail workers can thrive both at work and in their personal lives, contributing to a healthier and more successful industry overall.
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